THX Media Director turns digital media into smart content that communicates picture and sound settings directly to your AV components, enabling the devices to dynamically configure themselves for the best playback experience. The goal? To simplify your equipment setup and operation, maximize the use of your product features, and deliver the entertainment experience that was originally captured in the studio.

When THX was planning their launch, they contracted Oxygen Productions to build a clear Flash based segment for their keynote to explain the technology.